Dollar Bank FSB Direct Marketing Officer in Pittsburgh, Pennsylvania

Job Overview:

This individual will be a senior member of Dollar Bank's Marketing Department. S/he will work closely with the asset and liability product management and communications teams to develop customer relationships through retention and cross-selling programs, and to develop customer acquisition programs to meet strategic objectives. This position will have decision-making responsibility for developing marketing programs to meet product management's strategic objectives.

Principle Activities and Duties:

• Identify opportunities and strategies for customer cross-sell and customer acquisition.

• Plan, manage and execute tactical marketing programs using direct marketing, telemarketing and email/social marketing channels.

• Identify and select customer and prospect lists that meet the marketing program objectives.

• Select and manage external vendor relationships including contracts, budgets and implementation.

• Utilize Dollar Bank's Marketing Database and Oracle in the development, execution and evaluation of Marketing programs; identify and utilize external resources as necessary.

• Establish ROI objectives and analyze campaign results.

• Manage research studies that analyze new or existing products or customer segments.


• Minimum three years’ experience with direct marketing initiatives including direct mail and e-mail required. Experience in financial services and/or consumer marketing preferred.

• Strong PC skills including proficiency with Microsoft Office Excel and Access (Candidate will be tested for Access).

• Ability to learn and use data driven software tools, experience with Oracle and SQL a plus.

• Bachelor’s Degree required. MBA preferred. Will consider commensurate experience.

• Experience managing direct marketing projects strongly preferred.

• Strong verbal, written and analytical skills

• Experience in selecting and managing vendor relationships related to direct marketing programs preferred.

Address: Three Gateway Center

Employment Status: Full-time

FLSA: Exempt

Schedule Information: Monday-Friday, 8:30AM-4:45PM

Benefits Information: Full-time employees are eligible for a comprehensive benefits package including medical, dental, vision, 401(k) with immediate vesting, tuition reimbursement, and gym membership reimbursement.

Part-time employees qualify for 401(k) with immediate vesting, tuition reimbursement, and gym reimbursement.

For more information, please visit .

EEO Statement: Dollar Bank is an Equal Opportunity Employer.